That’s different from console gaming though. The majority of people play on TVs, not monitors. And 4K TVs are much more popular than 4K monitors.
Consoles have had 1080p for a while now, it’s just that not every game can run it.
Personally, I like what many developers are doing and offering two choices when you play, a “visual” mode or a “performance” mode. Basically you can either get beautiful 4K textures and 30fps or you can get a slightly lower visual quality with everything supersampled down to 1080p and the game runs at 60 fps.
It’d take 60fps for most games, but certain single player games I’d like native 4K to experience the world.