In a nutshell, Rainbow Six had seriously fun and high difficultly tutorial missions, called ‘Situations,’ (each with cool Tom Clancy-ish names) that together functioned as a pseudo-campaign (4-8 hours or something), with a fancy final mission. This did an awesome job at preparing players for R6’s multiplayer gameplay innovations. R6 has a skill-based character system similar to Evolve, and each situation taught you how to adapt to the playstyle of a different character.
So a campaign is a great way to educate players for multiplayer. (Rather than just being some annoying appendix concession to the ‘not worth $60 without a campaign’ crowd).
I really fucking hope TRS continue to make sophisticated multiplayer games, and that there is a years-long plan for Evolve. So the purpose of this post is to suggest a productive way to train new players up to the skill level required to get maximum fun from these sorts of games, while also fooling the value-for-money folks into believing you give a shit about their ‘campaign’s where the buck-value is’ point of view.