I toned them down for the average person to understand. This is simply reading the small letters under your contract. Yes they are there, yes you need to read them, but it doesn’t make it a little cheap. Most people don’t read it, most people don’t look at it and most people will see the words ‘season pass’ in one sentence and think it is a actual season pass.
“Hunting season pass”
My analogies, things that actually happened to me and I got pissed about as well, are different variations of the same marketing trick. It confuses people and it didn’t happen by accident. Defending this with the argument “you should read it first” is the same thing as buying guarantee for your television and forgetting that list of situations of bs arguments that make your guarantee claim invalid.
I got the Digital Deluxe edition so I already got what I paid for. I already got the hunting season pass, but got confused when I realized it doesn’t include T5. Eventhough it would make absolute sense to sell the ‘hunting seasons pass’ to include ALL hunters, even T5 maybe T6 in the future.
I understand if they split the hunters ‘season pass’ and the monsters ‘season pass’ but this is just a trick.
So you can tell me to read the small letters, or… you should see that this is class A manipulation and it confuses people. ANY marketeer should know that creating confusion for a short term money gain is REALLY bad for long term investment. Evolve, with its current playerbase is already the result of that. Their marketeers should seriously get fired, because it is absolute rubbish. Defend it all you want, I wish you good luck in the industry with your attitude.
As a consumer you are not responsible for reading the small letters. Companies ignore your opinion already, they are the ones that should focus on making the experience as clear and obvious as possible. When they don’t do this you can make sure you as a consumer know what you buy, but this should not be the case. Good marketing is crystal clear communication and an experience that isn’t build on company greed, but on the satisfaction of the consumer. If you give them something, they will give you something.
Evolve with its current player base showed pretty clear what happens if you don’t. The name of the ‘hunting season pass’ is just a small example of that. And yes, I puke on those marketing strategies because I see companies go down in a year time because (pardon my directness) ‘idiots’ make these calls.