I see the potential for this, I really do, but not in the demographic they think. I think it will be young adults to adults buying and using…I don’t see many kids in that age bracket (like 6-12ish) willing to try anything that is hands on or creative anymore. Maybe I am just uber salty because my own 9 year old son, despite his MANY toys, creative items like mining out dino bones from plaster, art supplies, and a whole room devoted only to Lego, thinks that when the internet goes down he has ABSOLUTELY NOTHING TO DO and rolls his eyes with the utmost of boredom if I even suggest building something, drawing a picture, or folding some paper airplanes.
This kid generation only wants screen time, not time with their hands making cool stuff.
Sidenote…I backed a cardboard Pinball machine project on Kickstarter. This reminds me I have to dig that out…and make it FOR MYSELF.