It makes complete sense because kick-starter projects are about donating to other people's projects, people have to use their own time and money to contribute to a project at the risk of not even getting anything in return ever. That's almost charity.
Furthermore, you're presumption is still wrong because someone could make the best game in the world but if no one knows about it, it won't get funded and no one will help advertise, and that's not even counting the instances where funding projects are successful and the developers blow all their money on parties and hookers.
But, we know Evolve isn't the best game in the world because tons of people know about it but STILL have chosen to stop playing it and refuse to support it anymore, and that's why it was a good financial decisions to stop funding its development.
Which brings me to my next point: if Evolve REALLY is going to have a chance, it needs money and/or people; people who can program and design really well who will spend thousands of hours working in their free time for free until it takes off, like how This War of Mine or Fez started (though those games are much smaller).
And I think I made the suggestion before that their intense graphic requirements shut out a majority of users, especially from other countries where the standards of living are slightly or vastly lower than that of in the highly developed English countries, and that if their graphics weren't so lavish and inefficient they'd have tons more support just from sheer player volume.