Ok well… on the heels of yesterday’s post about the social streams, I had some thoughts today about the news stream on the site.
Wouldn’t it (possibly?) be a good idea to feature the user-base more? Any strong community around a game comes from the team interacting with them and promoting their love of the game. At least as far as community building goes…
On a business level, it’s also a very smart move because it creates buzz and actually helps promote the game, with very little effort on your end. Content creators can be a GREAT source of positive promotion… it’s always worth doing.
A. Content creators. Let’s look at a few examples;
They are constantly highlighting the communities efforts (videos, fan-art, pics etc…) in their stream and this brings out the “15 minutes of fame” mentality from a lot of folks. For those already established (YouTubers), it gives them the desire to create more content, which their often substantial subscriber base will have access to.
These folks not only feature various videos etc… but also have the “community challenges” that further increase the sense of involvement for their players. Again, this encourages content creators and evangelists to promote the product, with very little effort on the developers part, and for the community to feel a sense of inclusion. It’s good marketing and PR…
Now, where are we at? https://www.turtlerockstudios.com/category/news/ - one post since launch. Yes, I know everyone is hard at work squashing bugs, but methinks the strategy could use a bit of a buff.
I also realize we have forum threads for a lot of that stuff, but it isn’t the same as surfacing the efforts and leveraging the content that’s being created. It wouldn’t take a lot of effort to step it up, and the benefits would be considerable.
Add that to the post on the social channels, (EP1 lol) and I do wonder who’s really managing the marketing/PR/outreach elements for ya’ll. Here’s the one from yesterday for reference;
Yup… I am a marketing consultant by trade. I have more than 25yrs experience (16 online marketing, 9 offline).
Nope… I am not applying for a job lol. I make (on average) around $150/hr consulting to SMBs and large brands alike (fortune 100).
I merely have grown a deep affinity for the game, this community and have respect for the team’s efforts here. So, this one’s on me folks. You’ve earned it…
CC @MacMan - U ever want to chat, I am happy to pitch in.
Oh and to the potential trolls? Don’t bother giving me “holier than thou” crap. I am just trying to help. The above is indeed true… I’ve been interviewed in the WSJ, USA Today and many other locales. Once you’re reached that level? Feel free to take a dump on me… Aight? Cheers.