Just to throw something out there for TRS/2K should the Evolve twitch channel start hosting showmatches between teams on their Friday stream? Maybe get involved directly to trying to at least form some sort of competitive scene.
Add some sort of cash incentive for the winner each week. I’m suggesting this because I hear on several occasions from streamers they play for ‘team x’, but I have no idea who these teams are and who the players are. Having these weekly showmatches would build exposure and show some really high level gameplay and show what Evolve is capable of.
Hi-Rez did this with Smite and it’s worked out pretty well for them since they’re the 3rd biggest MOBA now behind LoL and Dota 2 since they were pretty aggressive and involved in building their scene.
At the moment 2K’s marketing isn’t utilizing their channel a whole lot.